Sage Fox mascot 🇦🇺  Built for Australia

Cellar Sage:
Your Digital Wine Mentor.

A custom proprietary algorithm that learns your palate, tracks local stock, and surfaces the perfect Australian bottle — every time.

Proprietary matching algorithm Australian-first recommendations Local merchant integration
What we do

Everything you need to find the perfect bottle

From a McLaren Vale Shiraz to a Margaret River Cab Sav — we know Australian wine inside out.

🧠

Palate-First Algorithm

Dial in four attributes — Acidity, Body, Tannin, and Aromatics — and the Sage engine scores every wine in our catalogue against your exact profile. No stars, no genres. Just match percentages.

📍

Three-Tier Local Discovery

Every pick comes in three tiers: The Local Hero from your state, The Interstater from across Australia, and The Global Icon for something exceptional — all filtered to your budget and live stock.

🍕

Harmonise or Contrast

Choose your food pairing philosophy. Harmonise finds a wine that mirrors your dish — acid for acid, richness for richness. Contrast finds one that pushes back — tension that makes both better.

💰

Value Intelligence

Set your budget and we surface the best value at your price point — whether it's a $15 weeknight red or a $120 cellar reserve. Real prices from real retailers, updated weekly.

🏪

Merchant Integration

Direct links to Liquorland, Dan Murphy's, Cellarbrations, and independent merchants. When you find your match, one tap takes you straight to where you can buy it.

Saved Palate Profiles

Create profiles for different occasions — weeknight reds, summer whites, dinner with friends. Save wines you love to each profile. The Cellar Fox remembers so you never start from scratch.

Sage Algorithm · Processing
Body: High Acidity: Med-High Tannin: Med Under $50 Harmonise · Pasta In stock · nearby
Wynns Coonawarra Estate Shiraz 2022
Liquorland · 2.1 km · $34.99
98% match
Marqués de Cáceres Rioja Crianza 2020
Laithwaites · Delivered · $32.99
94% match
Wirra Wirra Church Block Red 2022
Local Merchant · 4.0 km · $22.99
89% match
Our Technology

Your palate. Your budget. Your local bottle shop.

Set four sliders — Acidity, Body, Tannin, and Aromatics — and the Sage engine calculates a match score for every wine in the catalogue. Tell it what you're eating and whether you want a wine that mirrors the dish or pushes back against it. Set a budget. We handle the rest.

Every pick is sourced from what's actually on shelves at Liquorland, Dan Murphy's, and Cellarbrations near you — prices updated weekly.

  • Four-attribute palate quiz — takes less than 60 seconds
  • Harmonise or Contrast food pairing mode, per dish type
  • Three-tier picks: Local Hero · Interstater · Global Icon
  • Live merchant stock and prices, refreshed weekly
  • Multiple saved profiles — your palate data stays on your device
🇦🇺  Proudly Australian

Developed in Mitcham, South Australia · Built for wine lovers across Australia

Coming Soon

Ready to meet your Digital Wine Mentor?

Cellar Sage is launching on iOS and Android. Be the first to know when we go live.